Chp 2 : Say "Charge it" with your cell phone .

Do you view this technology as a potential threat to traditional telephone companies? If so, what counter strategies could traditional telephone companies adopt to prepare for this technology?

  Answer  : Yes,i agree potential threat to traditional telephone companies because from the case its will be simply to people who are wish anything by only using the cell phone without credit card anymore. So,the counter strategies could traditional telephone companies adopt to prepare for this technology is first the company should made a promotion with the technology something like internet, radio and television to introduce the traditional telephone to public. Then, company should improve the design of traditional telephone for example made a telephone similar like a smart phone like small for easy to bring anywhere,touch screen and etc. Next, the company should made an a festival to launched the opening for company product to showed to public and others. By the festival,the customer may know more about the traditional telephone with their own eyes and deserve to try it on a festival.

 

2) Using Porter's Five Forces describe the barriers to entry for this new technology.

Answer : By using Porter's Five Forces,the describes to entry for this new technology is first the threat of substitute products and services. The barriers to entry for this new technology is its maybe not fulfill the customer satisfaction. For example, some customer more preferred using IT. IT is the best practices in daily life. Maybe the telephone will only by can buying something like the can of soda only but its will not able to make a fast transaction such as paying a bills with online, nowdays new bank must offers online paying bills.  They can access it very fast only use a finger tip without take a long time period. Next, is the barriers is the buyer power. Buyer have their own choices of whom to buy anything is it from our company or another company. Company have the high risk when many of company also have the same idea telephone  technology. And the vice versa  when low of company produce the same production, a few choices from buyer to choose it.